Sections Evidence Map
Companion document · Run

Padel AI Coach — Evidence Map

Every claim in the customer-facing Strategic Brief traces back to a file in evidence//. This map lists those files with verbatim quotes and primary URLs so a reader can audit the evidence chain without opening JSON or YAML by hand.

1 · How to read this map

Each section names a research artefact, links to the file in the repository, and surfaces the most load-bearing quote(s) plus the primary URL the quote was extracted from. The strategic brief consumes these artefacts; this map is the source-trace.

FormatWhat it means
VERIFIEDThe quote was retrieved from a live URL during the run and the response body was archived.
file.jsonPath is relative to evidence//.
"verbatim quote"Direct extract from the cited URL or evidence file. No paraphrase.

2 · Strategic framing

Strategic stage — Understanding
the published evidence file
"The padel coaching strategic question sits in the Understanding stage of the strategic question because the product, segment, and moat are not yet locked. Awareness has happened: padel reached 35M+ players and 77,000 courts globally per the FIP World Padel Report 2025 and Playtomic Global Padel Report 2025."

Primary URL: FIP World Padel Report 2025 · Secondary URL: Playtomic Global Padel Report 2025

Canonical brief — single source of truth
the published evidence file

Aggregates segments, value mechanics, USP draft, and kill-experiments into the document the deck-assembler and adversarial review agents both read. Acts as the immutable downstream label set — once written, no downstream agent may alter its values.

Run blueprint
the published evidence file

Snapshot of the prompt graph executed for this run, with model assignments and stage gates.

3 · Jobs to be done ( to )

Four AJTBD job stories, each in the published evidence file as a YAML file. Confidence scores are 0.30–0.35 because the jobs are derived from desk research; they remain assumptions pending the qualitative interviews scheduled in each file's gaps_to_probe_next field.

· Get a defensible padel rating without paying a coach
the published evidence file
"After losing a series of matches to a regular partner whose claimed rating outpaces the player, the player searches for a numeric rating that survives outside the home club."

Most-felt by: plateau-stuck regular and newly-ranked competitor. Confidence: 0.35.

Cited URLs: Playtomic, MATCHi, Padelytics, Clutch, FIP World Padel Report 2025, FIP, Spain growth in courts and licences.

· Translate match weaknesses into the next two drills
the published evidence file
"After three consecutive matches where the same shot decides the outcome the wrong way, the player stops trusting their own diagnosis and looks for an outside reading."

Most-felt by: plateau-stuck regular. Confidence: 0.30.

Cited URLs: Padelytics, Hudl pricing.

· Track student progress as a club coach without manual notes
the published evidence file
"After losing a high-paying student to a competing academy that offered better progress visibility, a club coach searches for tooling that surfaces between-session deltas without adding admin time."

Most-felt by: club coach (business-to-business-to-consumer). Confidence: 0.30.

Cited URLs: CoachLogic, Eyes On Padel, Hudl Assist, SPASH Match Analyzer.

· Settle the post-match argument with neutral footage
the published evidence file
"After a heated post-match discussion where the partner blamed the loss on the user, both players search for a neutral way to revisit the rallies before the next booking."

Most-felt by: travelling enthusiast and plateau-stuck regular. Confidence: 0.30.

Cited URLs: Eyes On Padel, PlaySight, Padelytics, Joao-M-Silva / padel_analytics.

Jobs graph
the published evidence file

Hierarchy linking the four jobs to higher-level goals and lower-level sub-jobs, plus enables / blocks / triggers / alternates edges. Critical chain identification feeds the value-mechanics ranking.

4 · Competitive peer cards

17 peer products were profiled in the published evidence file, one JSON file each. Every card carries a verification_status: "VERIFIED" with the URL whose response was archived. The deduplicated index is at 03_peers_dedup.json and the raw scrape at 03_peers_raw.jsonl.

PeerFileMoat classSource URL
Playtomic04_peer_cards/playtomic.jsonnetworkplaytomic.com/global-padel-report
MATCHi04_peer_cards/matchi.jsonnetworkmatchi.com
Padelytics04_peer_cards/padelytics.jsondatapadelytics.ai
Clutch04_peer_cards/clutch.jsonswitching costclutchapp.io
Wingfield04_peer_cards/wingfield.jsonintegrationwingfield.io
PlaySight04_peer_cards/playsight.jsondistributionplaysight.com
Eyes On Padel04_peer_cards/eyes_on_padel.jsondistributioneyeson.sport
SPASH Match Analyzer04_peer_cards/spash.jsondataspash.com
PadelPlay04_peer_cards/padelplay.jsonintegrationpadelplay.ai
Padelboard04_peer_cards/padelboard.jsonnetworkpadelboard.app
Premier Padel04_peer_cards/premier_padel.jsonbrandpremierpadel.com
Hudl04_peer_cards/hudl.jsonswitching costhudl.com
CoachSeek04_peer_cards/coachseek.jsonswitching costcoachseek.com
Skedda04_peer_cards/skedda.jsonswitching costskedda.com
Joao-M-Silva / padel_analytics04_peer_cards/joao_silva_padel_analytics.jsonnone (open source)github.com/Joao-M-Silva/padel_analytics
Decorte CVPR 2024 (research)04_peer_cards/decorte_cvpr2024_padel.jsonnoneCVPR 2024 paper
Paradigma case study04_peer_cards/paradigma_case_study.jsonnoneparadigma.dev
Sample quote — Playtomic
the published evidence file
"Court booking and matchmaking network connecting players to clubs and partners across multiple countries. Cited as the largest padel booking network in 2025 reports."

Gap noted in card: "Coaching layer is shallow versus dedicated peers; analytics ride on top of self-declared levels. Player rating system has been re-tuned multiple times; cross-club consistency is debated by power users."

5 · Value mechanics ( to )

Eleven value mechanics were generated and audited; each lives in the published evidence file as a JSON file. The Naval-style audit verdict per mechanic is in 09_moat_audit.json.

MechanicFileMoat classRICE score
· Smartphone-only video → rating delta pipeline08_value_mechanics/.jsondata96.25
· Cross-club rating that travels with the player08_value_mechanics/.jsonnetwork
· Drill prescription engine tied to losing-shot clusters08_value_mechanics/.jsondata
· Coach co-pilot that survives the renewal conversation08_value_mechanics/.jsonswitching cost
· Shared post-match review surface for partner pairs08_value_mechanics/.jsonnetwork
· Distribution-as-moat through directly-reached audience asset08_value_mechanics/.jsondistribution
· Tournament-organiser integration that becomes the seeding spine08_value_mechanics/.jsonintegration
· Local-language coaching narrative for non-English markets08_value_mechanics/.jsondistribution
· Open-source release of an inert component08_value_mechanics/.jsonbrand
· Privacy-respecting on-device extraction08_value_mechanics/.jsonregulatory
· Open-data export for academies (learning-curve lock-in)08_value_mechanics/.jsonlearning curve
Sample quote — thesis and quant signal
the published evidence file
"Each match yields a structured shot-and-position record that compounds into a per-player longitudinal rating other clubs accept. Spain alone has 6M players against 109,040 federation licensees per FIP World Padel Report 2025 — vast unrated population."

stop test: "Reproduce the open-source baseline at Joao-M-Silva / padel_analytics into a working end-to-end smartphone pipeline; collect 50 matches from solo recruits. Success threshold: rating delta correlates with self-assessed level r ≥ 0.55 across 50 matches."

Moat audit (Naval filter)
the published evidence file

Each mechanic scored against five gates: distribution, network, data, hardware, vertical depth. At least one mechanic killed and two demoted per the discipline of avoiding 100%-pass reviews.

6 · Market sizing (TAM, SAM, SOM)

Headline market figures
the published evidence file
"global padel club market 'set to triple in value by 2026' — EUR 1.775B in 2023 → EUR 4.015B in 2026. 35 million players and 77,300 courts confirmed by the FIP World Padel Report 2025."

Primary URL: Deloitte / Playtomic Global Padel Report 2023 · FIP World Padel Report 2025.

SAM rebuild — 21 countries verified
the published evidence file
"T1 sum 43,840 + T2 sum 22,125 = 65,965 courts. Global share 65,965 / 77,300 = 85.3%. The padel software product can theoretically reach 85% of all padel courts worldwide if T2 partner-led expansion fully executes."

Primary URL: FIP World Padel Report 2025 (PDF). Country-level court counts cross-checked against Padel Magazine FIP WPR 2025 country ranking.

UAE and Uzbekistan SAM verification
the published evidence file
"UAE — INCLUDE_IN_SAM. Verified quote: 'in 2023, the UAEPA had 155 clubs and 620 courts affiliated (+13% compared to 2022) and more than 1,900 registered players. More than 950 courts; 30% of all courts in Asia.'"
"Uzbekistan — EXCLUDE_FROM_SAM. Verified quote: '3 clubs, 8 courts (Padel.uz Mirabad 2 courts; BeFit Sky 2 courts; Padel.uz Yunusabad 4 courts) — all in Tashkent.' Below the 100-court SAM threshold."

Primary URLs: FIP, Focus on Arab Emirates 2024; Padel Lands Uzbekistan directory.

Analyst sources cited in market sizing

FirmReportURL
Deloitte / PlaytomicGlobal Padel Report 2023thepadelpaper.com
PlaytomicGlobal Padel Report 2025playtomic.com
FIPWorld Padel Report 2025padelfip.com
InsightAce AnalyticAI in Fitness and Wellness Market 2026insightaceanalytic.com
Business Research InsightsPadel Market 2026businessresearchinsights.com
Market Growth ReportsPadel Sports Market 2035marketgrowthreports.com
Grand View ResearchFitness Apps Market 2033grandviewresearch.com
Intel Market ResearchEurope Padel Sports Market 2026–2034intelmarketresearch.com

7 · Geographic priority

Geo bands per country
the published evidence file
"Spain: 17,300 courts, 8.1% YoY. Beachhead — highest absolute court count globally; direct-channel reach overlaps; FEP licensees +8% YoY."
"Russia: 250 courts, 40% YoY. Beachhead — direct-readership advantage; Russian-language audience asset; on-device path satisfies 152-FZ. Reachability advantage flag = direct_audience (verified gap on audience size pending)."

Primary URLs: FIP World Padel Report 2025, FIP Silver Kazakhstan 2025, Padel Business Magazine Spain growth coverage.

8 · Capability map

What ships solo, what needs a partner or capital
the published evidence file

Each capability rated as ship_solo, ship_solo_paid_apis, needs_partner, needs_capital, or needs_team. Anchors include open-source projects (Joao-M-Silva / padel_analytics), federation channels (FEP, FITP, FIP calendar), and paid-API references (OpenRouter, Apple CoreML).

9 · Monetisation and go-to-market

Pricing and monetisation model
the published evidence file

business-to-consumer freemium with paid tier ~EUR 7.99/month; business-to-business SaaS to coaches/academies at EUR 19–29/month per seat. Anchored against Strava Summit, Whoop membership, Hudl pricing, Clutch club tier, Wingfield Pro, MATCHi Business, Playtomic club SaaS.

go-to-market channels and growth loops
the published evidence file

Eight ranked channels (newsletter, partner clubs, tournament organisers, creator partnerships, Reddit / Discord, Telegram CIS, coach affiliates, paid). Five named growth loops with reality-check thresholds. CAC anchors from Foundry CRO 2026 CAC benchmarks.

10 · adversarial review and Definition of Done

Segment stress test
the published evidence file
"Ran against to . Non-pass count: 3. (plateau-stuck regular) verdict: pass_with_caveats. Failure modes detected: missing_trigger ('skill stagnation is a feeling, not an event'), vanity_moat ('generic match video accumulates, but unless tied to a per-player longitudinal record, the data does not improve the rating model')."
Multi-persona adversarial review review
the published evidence file

Markdown-format adversarial review of the consolidated brief. Companion files: 16/multi-persona-audit.md and 16/dod-checklist.md.

Interview guide
the published evidence file

AJTBD interview guide for the 6–8 qualitative interviews referenced in each job-story's gaps_to_probe_next. Confidence ratings on through will rise from 0.30–0.35 toward 0.7+ after the interview wave runs.

11 · Derived synthesis

Strategic brief (customer-facing)
reports/final/padel-ai-coach-research.html

The audited HTML report. Every numeric or strategic claim in the brief is sourced from one of the artefacts above. Each URL referenced in the brief was checked HTTP 200 by scripts/verify_links.sh at render time.

Deck-ready slide content
reports//data.json

Structured data layer used to render slide and section content. Mirrors the canonical brief; do not edit by hand.

Run index
reports//index.html

Per-run landing page; not investor-ready. The customer-facing version is the strategic brief in reports/final/.

12 · Run metadata

FieldValue
Run ID
Evidence rootevidence//
Reports rootreports/ (run-specific) and reports/final/ (audited)
Link verifierscripts/verify_links.sh — all URLs checked HTTP 200 at last build
Citation checkerscripts/check_citations.py — flags claims without an evidence file
Operating contractCLAUDE.md — zero-fabrication rule, citation requirement, adversarial review gate

Companion to the Padel AI Coach Strategic Brief. Every quote here is verbatim from the named file or URL. Open the file in the repository to verify in context.